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The moment people are making decisions is happening ONLINE. Google calls this the Zero-Moment-Of-Truth. And it’s happening every single day for your business.
Let’s say the consumer is making their way along the funnel for business A.
They became interested after seeing a Facebook ad, then looked up that business and found them… but there were multiple negative Google reviews that hadn’t been responded to. Now, they likely won’t trust this business!
What does this consumer do?
Watch the video to find out!