If you think listings management is no longer necessary, the following statistics will make you think again:
- Around 33% of consumers use search engines to find local businesses daily
- 50% of Google searches have local intent
In other words, if your business does not have a robust local listings strategy, you’re already falling behind the competition. In this guide, we will look at the top 4 ways to elevate your listings management game.
4 Tips to Improve Your Listings Management Strategy
Tip 1: Make sense of your data by prioritizing and organizing it
The first task is to format the location and service data for aggregators as well as directories. While most businesses view this as an unnecessary, time intensive process; it is critical you comb through your data to extract actionable insights into:
- Understanding what your preferred user experience looks like
- Questioning whether you wish to direct everyone to your primary location, address, or phone number
- Whether you want to guide customers to your website or a specific department or product
This step lays the foundation for a winning listings management strategy.
Tip 2: Do your homework on relevant directories and listings sites
If you don’t know how or where your customers are finding you, both online and offline, you’re already setting your brand up for failure. This is why brands need to analyze their site analytics at all costs.
For example, you might find out that most people are flocking to your website via the LocalPages (as opposed to Google). So make sure to first figure out where the audience is coming from and then make a list of the top directories in which you wish to get featured. Some examples include Google My Business, AngiesList, LocalPages, YellowPages.com, or LocalGuides.
Tip 3: Improve your online listings
The next step in the listings process is to laser-focus on the kind of content you’re creating and demonstrating across channels and platforms. Consider the following questions during your localized content marketing strategy:
- Is the content genuinely helpful for the end-user?
- Are there supplementary images, descriptions, reviews, and links. on your listings?
- Are you engaging in SEO best-practices and inserting the right keywords to get ahead of the competition?
Without optimizing your content marketing strategy, you cannot hope to build loyalty and trust within your customer base.
Tip 4: Engage in updating listings regularly without fail
Listings management is not an ‘out-of-sight, out-of-mind’ activity. You need to constantly revisit your listings strategy and make tweaks like adding new hours, location, and other forms of content as needed. A proactive approach in listings management goes a long way as more and more customers arrive at your brand’s door as conveniently and seamlessly as possible.
If you’re looking for an experienced digital agency that can help you craft a winning listings strategy, get in touch with us at Outrageous Digital. We’ll ensure that you get more customers into your brand’s metaphorical door while maintaining a local as well as global appeal.