How to Make the Most of Social Media for Cannabis Marketing

Oct 18, 2021

Every brand needs social media—it’s a powerful tool that’s a part of nearly every digital marketer’s toolkit. Even within the cannabis industry, where marketers struggle with the regulations regarding online cannabis advertising, social media plays its part.


Here are our top tips and strategies to help you with your cannabis social media marketing.

1.   Identify Your Target Audience

Before you start using social media to advertise your business, there’s one thing you need to do—find your audience. Creating content is great but if it doesn’t reach the right set of people, it won’t serve its purpose. Especially for industries involving CBD, hemp, or cannabis, it’s even more critical that you find out who your target demographic is and the space they occupy on the internet.


With 72% of the total US population actively using social media, it’s a marketing platform you shouldn’t ignore. Just make sure to follow each platform’s regulations when it comes to cannabis marketing.

2.   Focus on Quality Content

When it comes to digital marketing, one of the foundations of a good campaign is quality content. But how do you define quality content? Different people will have different answers, but as a cannabis business owner, there’s a specific opinion (or opinions) you need to take into consideration—and that’s that of your customers.


Good content gets good engagement. Find out what your customers engage with the most, and keep providing it. When it comes to cannabis marketing, a good course of action is to take the educational route—budtender recommendations, product education, tips, and guidelines, etc.

3.   Invest in Video

Even if you’re using an image-heavy social media platform like Instagram, video marketing (when done well) can exist in a league of its own. With the attention span of a person at eight seconds, how do you attract, and then hold onto audience attention?


The average viewer remembers 95% of a message when it comes from a video, which makes video marketing ripe with opportunities for your cannabis business. An additional benefit? Videos can include everything from text to image to voiceovers—whatever the type of content, it’s likely video can include it.

4.   Consider Cannabis-Friendly Platforms

Social media platforms like Facebook, Instagram, Twitter, and more can feel like a marketing minefield thanks to all the restrictions they have regarding cannabis advertising. One avenue you can take advantage of as a cannabis business owner, however, is specialty social media platforms.


Platforms like Leafwire, Duby, MjLink, and CannaSOS can be very useful for business owners to connect with others in the industry. Making a name for yourself on these sites can help open several doors for your business without the worry of accidentally getting banned.




Social media marketing for your cannabis industry might seem difficult if you don’t know what you’re doing. While it’s not easy, it’s definitely not impossible—especially if you have Outrageous Digital! We’re all about taking the outrageous approach to marketing, so get in touch to learn more about what we can do for you!